Mobile tariffs bundled with music drive mobile music usage
TweetFollow Us on Twitter

Mobile tariffs bundled with music drive mobile music usage

Mobile phone Users with access to music bundled into their phone tariffs listen to music on their phones more actively than users without music bundles, according to the Strategy Analytics report "Listening to the Listeners: Mobile Music Survey Results" (http://sa-link.cc/zW).

The study – conducted across the US, China, France, Germany, Spain and the UK — revealed that 72% of mobile phone owners listen to music on their phone actively, or at least once a week, when music is bundled into their tariff compared to 46% for users without music bundled mobile plans.

"Mobile operators and handset manufacturers have a significant role to play in enabling the music industry to grow revenue through access to music that is bundled into customers' phone tariffs, or into the price of the phone," says Nitesh Patel, Director of Wireless Media Strategies, at Strategy Analytics. "Fast growing streaming digital music services such as Spotify, Deezer and Rhapsody have all benefited from bundling their music services into mobile tariffs, while operators can differentiate tariffs from competitors and improve customer loyalty. "

Furthermore, 29% of surveyed consumers identified their mobile phone brand in the top three preferred music service providers compared to 23% identifying their mobile operator."

Currently 77% of consumers claim to listen to music on their phone with over two thirds (70%) claiming to do so at least once per week or more. Notably, a significant proportion of older age groups also listen to music on their phone, with 52% of consumers 55 years old and above listening to music on their phone, and almost 60% doing so once per week or more.

"The survey results underline the extent to which mobile phones are substituting dedicated portable music playing devices as the preferred device for listening to music while on the move," says David MacQueen, executive director of Apps & Media at Strategy Analytics. "Key players in the music industry cannot afford to neglect this trend, particularly among older age segments which clearly see the value of converging music access and communications into the mobile form factor."

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Can PokeMatch help you find love with Po...
The unofficial Pokemon GO companion app space has exploded almost as fast as the game itself over the last few weeks. Aspiring app developers, many of them working solo, have given us apps that locate Pokemon, keep track of the server status, and perhaps inevitably, have now cross-pollinated Pokemon GO and a dating app. [Read more] | Read more »
How to get started with Prisma
If there's one thing people like to do more than taking pictures with their smartphones, it's tinkering with those photos in some way. Numerous apps have sprung up over the last several years that allow you to use filters and special effects to transform your pictures, and it doesn't seem like the appetite for those tricks has been satisfied for... | Read more »
6 Pokemon GO updates you can expect, acc...
Pokemon GO had a scheduled appearance at this year's San Diego Comic-Con for a while, but it was only relatively close to the show that it was upgraded to a spot in Hall H. That's the biggest venue at SDCC, one usually reserved for the largest movie and television panels. [Read more] | Read more »
How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would astound Darwin. [Read more] | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has taken it and just kept running over the past few years. [Read more] | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is happy as can be until your time is running out. [Read more] | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers and difficulties, visit many interesting and mysterious places.********** Pocket Gamer "...very... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels.Features alternative colour schemes for all common colour deficiencies.A cooperation with award winning board... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.